As the world’s largest e-commerce store, Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items, how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine…
The latest news in SEO and WordPress: September 2020
Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton…
10 Bootstrap Ways to Grab More of Your Service Area in Local Search
You’re probably frustrated by the puny patch of land in which you rank for anything. How can you grab at least a little more of your service area? It takes work, but you can rank in (and get more business from) places beyond the one city or few towns where you rank today. Those gains…
Bidding Now Available for Local Services Ads
Local Services ads bidding will be available to contractors and local service businesses via the Local Services platform beginning October 8, 2020. This is big news in the digital marketing world since previously, Local Services leads came at a predetermined cost-per lead based on an advertiser’s physical location and services offered. Bidding was not previously…
How to Implement & Succeed With Marketing Automation
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a marketer or business owner is busy. Your brain is constantly swirling with ideas, which doesn’t help you get to the bottom of your never-ending task list. Believe me — as…
4 Ways to Boost your Nonprofit’s End of Year Giving
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry Aliperta, Founder and Principal of Momentum Nonprofit Strategies, LLC puts it: “The end of the…
Contact Us Page Tips: Move From Blah to Yeah!
A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them…
Blog post structure: How to set up an easy-to-read text
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your…