Posted by rjonesx.Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention...
Year: 2020
Uncategorized
9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)
Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning back. By 2024, ecommerce sales of physical goods are expected to top $476...
Social Media
9 Ways to Improve Organic Reach and Beat the YouTube Algorithm
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO...
Content SEO, Gutenberg, Rich Snippets, Schema.org
How to add FAQ Schema in WordPress using Yoast SEO
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to...
Google, Google Maps, Google My Business
12 of the Best Link Shorteners That Aren’t the Google URL Shortener
For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!) But if...
remote-work
10 Zoom Backgrounds HubSpotters Love
When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house. First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall. That's...
Uncategorized
Title Tags SEO: When to Include Your Brand and/or Boilerplate
Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements...
BCS, bcs turns 3, News, small business
BCS Turns 4: What We’ve Learned
Welp, if you predicted a pandemic virus to hault the global economy and all but straight up shut down America, you win! My baby turns four on September 7, 2020 and this year has been one for the books. One...
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