2020 was a heck of a year for YouTube, as people turned to videos to replace in-person events and activities. The YouTube stats here show how people are using this social video platform right now, and what marketers need to know to reach them effectively. Bonus: Download the <span style="text-decoration: underline;">free 30-day plan to grow…
Deck Restoration Guide
A Step By Step Deck Restoration Guide A deck is an important part of many Australian homes and adds to our way of life. They add an extra living space and utility area to your house. It can be a great place to enjoy fresh air and sunshine in the mornings. A deck is also…
How to Run a Facebook Giveaway: A 6-Step Guide
Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest? Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, those stats are hard to ignore. Social media contests and giveaways…
Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes
Posted by larissa-lacerda From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The first time I saw notable results in…
How to Identify Your Ideal Target Markets for Paid Campaigns
Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you….
Manage your readers’ expectations to reduce the bounce rate of your post
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to decide if they’re going to stay or not. So having a clear message that’s easy…