Some days, getting customers interested in your local dental business can feel like an uphill battle. There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your online presence can seem daunting….
What is orphaned content?
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important…
How to Operate a Fitbit – How to use a Fitbit Sports Activity Tracker
Here we provide essential information on how to operate a Fitbit, in other words how to use a Fitbit Sports Activity Tracker. If you don’t know already, the idea of a sports and general activity tracker “band” or “Smartwatch” device which is worn where a watch would once have adorned your wrist, is to monitor…
Google My Business Listing Suspended? Here’s What to Do.
UPDATED 02/08/2021 WITH NEW INFORMATION Google has increased their sensitivity to spam or fraud on Google My Business profiles, particularly in the home service industry. As a result, it is much more common for an account to be automatically suspended, even for just a simple change like editing your listing’s primary categories or phone number….
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How to Create a Communication Strategy [+ Free Templates]
There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. There also has to be underlying elements to help establish the aforementioned characteristics. And…
How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that…
How to Use Guerrilla Marketing in Paid Social Ad Strategy
For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions…
Top WordPress plugins every site should have
Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can make really turbo-charge your site! People frequently ask us for recommendations on which WordPress plugins…