Day: March 30, 2021

Odd Relationships in Local Search

Odd Relationships in Local Search

One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another.  Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about.  But I’d…

What is Comparative Advertising? [+ Examples]

What is Comparative Advertising? [+ Examples]

Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince…

How to Edit Videos

How to Edit Videos

If you produce video content, you need to do everything in your power to stand out. Understanding how to edit videos can help you look more professional and increase the efficacy of your video content. In this guide, I’ll break down the steps you need to take to produce the best video content and get…

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