It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. This results…
Announcing Our Investment in OneSignal
A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. This is particularly true for modern software companies. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success. For data-driven teams, this is particularly powerful: increases…
How Can You Reduce Your Water Footprint
On This Page How Can You Reduce Your Water Footprint? Choosing Home Water Filters & Other Water Treatment Systems 7 ways to conserve water and reduce your water footprint How much filtered water do you need? What kind of system do you need, and how does it fit into your home? When did you use…
Hey Google My Business, We’re Not In Kansas Anymore!
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only that, we had also apparently opened a hotel (in the midst of COVID no less…
What Is Strategic Marketing?
Marketing is the actions you take to attract an audience to your business. You aim to get people interested in what you have to offer and share content with them to help them decide to do business with you. However, since marketing helps you attract people to your business, it’s essential to know how to…
How to Use Header Bidding
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together. What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in a digital auction to win…
7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing…