Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why…
Air Conditioning Maintenance Tips From Expert Technicians
Helpful Air Conditioning Tips For Maintaining Your AC Unit Spring is here, and it’s time to get your air conditioning system ready to handle the hard work of summer. When it gets hot, your ac unit is a blessing for sure. No one is comfortable when they are sweltering in the heat. Central air is…
What is Demand Generation?
Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer…
A Marketer’s Short & Sweet Guide on Diversification
To consider the potential payoff of product diversification, let’s start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely seen how far beyond women’s yoga-clothing Lululemon has grown. For instance, my brother now buys all his…
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How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do’s and don’ts of link building outreach in 2021.
How to Create Evergreen Content Right From the Start
Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy,…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had…
Google Is Retiring tCPA & tROAS: What You Need to Know
Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target…