When a client reviews the topics we’ve suggested and asks, “Why these topics?” What this really translates to is, “Why would we spend money to create this kind of content? I don’t see how this gets us new customers.” This happens whenever they target top-of-funnel topics—the broad, awareness-building kind that focuses on educating people instead…
Facebook Conversions API: Everything Marketers Need to Know
The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get…
Children Learning Reading Review – What You Need To Know
Children Learning Reading Review Many reading programmes have been tested, and many parents struggle to choose among them. Most kids love learning to read. This product will be reviewed in-depth to determine if it’s acceptable for your youngster! Sarah Shepherd Reading Head Start Program There are other good-quality learning programmes out there, but this one…
Color Theory 101: A Complete Guide to Color Wheels & Color Schemes
When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again,…