I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting. Geotargeting is a form of targeting by location that lets your ads…
How Location Page Providers Stack Up for Core Web Vitals
Core Web Vitals are everywhere in the SEO news these days. We’ve known for years that slower website loading results in conversion loss, and that it impacts ranking, but now we have three metrics to focus on: Cumulative Layout Shift, Largest Contentful Paint, and First Input Delay. For businesses with physical locations, location pages tend…
How HubSpot Helps Users Prepare for Google’s Core Web Vitals
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s…
MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he’s seeing in the SERPs, and what makes competitive analysis effective.
How to Use Twitter Advanced Search to Drive 100% More Leads
There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you…
Need help with WordPress? 10 tips to avoid common mistakes
WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO-friendly and easy to manage. Still, there are a few mistakes many beginners make with WordPress, and some that more experienced WordPress users make too. That’s why it’s time I shared…