More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding a free social media marketing…
HVAC SEO: The 4 Pillars of Successful Campaigns
What the Best HVAC SEO Campaigns All Have in Common It’s no secret, SEO (short for search engine optimization) is a highly effective marketing strategy for HVAC companies. But you probably already knew that. You’re reading this blog, after all. What you don’t know are the specific tactics that every successful HVAC SEO campaign has…
Organic Marketing vs. Paid Marketing: Everything You Need to Know
Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives whatever we’re focusing on. More simply put, positive thoughts will naturally bring positivity your way. Organic marketing works similarly. The goal is to naturally attract your audience…
How to Add Your Hotel to Google, TripAdvisor, and More
Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Using those same services, you too can boost the search visibility of your hotel property. Best of all, these services are free and packed full of…
How One HubSpotter Created a Framework to Reduce Meeting Fatigue
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. A few months ago, I came to a startling realization: My job is meetings. Maybe you can relate. From morning to night, I spend my time jumping from…
How to Add Products to Your Google My Business Listing, Illustrated
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
10 Technology and Social Media Documentaries For Marketers
Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing…
![2021 YouTube Demographics [New Data] [+What Each Generation is Watching]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/b33cfd44-133a-49e3-a943-086c5679d485.png)
2021 YouTube Demographics [New Data] [+What Each Generation is Watching]
Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for…