Spain’s Central Bank has officially established the country’s necessary register for Virtual Asset Service Providers (VASPs). Additionally, the bank removed any worries financial institutions had about whether they needed to apply for the registry given their compliance with AML regulations. All organisations and individuals wishing to provide crypto-related services in Spain must register with the…
What Is Going On With The SEO Market?
Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their paid acquisition and suddenly realized how over-reliant/exposed they were on paid. Most businesses had either…
What Is a Direct Response Ad?
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then…
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness…
How to Get Verified on Facebook in 2021: A Step by Step Guide
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. Bonus: Download a free guide that teaches…
CryptoEats Disappeared Following a £500K Token Sale
Cryptoeats, a business that purportedly obtained $8 million in a Series A fundraising round to develop a cryptocurrency-based Ubereats rival, has apparently vanished following the launch of its token. The business may have raised more than £500K from investors following the introduction of its official token, branded “eats.” The alleged fraud was marketed via UK…
What Is Content Intelligence?
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential…
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why…