An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and...
Year: 2021
Uncategorized
SEO Website Analytics: Going One Step Deeper Into GA
Posted by Brie-E-AndersonWebsite analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that...
Marketing
A Marketer’s Guide to Working Remotely
Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home,...
Marketing, small business
Get Google Reviews 2021 Method
The Google My Business platform is well established and regarded as an essential part of any local SEO strategy. What’s more, even in 2021, Google reviews won’t lose their importance and will play a significant role in attracting new customers....
![How Much Should Your Marketing Team Budget for 2021? [By Industry]](https://localseoresources.com/wp-content/uploads/https://no-cache.hubspot.com/cta/default/53/3e2abb94-93d9-4cf5-bd8e-6a96ecc14270.png){kind=small}
marketing budget
How Much Should Your Marketing Team Budget for 2021? [By Industry]
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project —...
Uncategorized
Featured Snippets: Not Gone, Just on Holiday (Apparently)
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published...
Paid Ads
How to Promote Your Podcast Through Paid Ads
Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to...
Local SEO, Software releases and updates
Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better...
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