Do you remember those old school projectors they used to have in school? Whenever the projector was pulled out in class, I knew I was going to have fun. Teachers would allow us to go up and write on the...
Year: 2021
Uncategorized
How to Combine SEO and CRO for the Ultimate Lead Generation Strategy
Posted by IzabelleHundrevIf there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many...
Uncategorized
Modified Broad Match Is Going Away: What You Need to Know
On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded...
Ecommerce
5 Examples of E-Commerce Pop-Up Shops
Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences, and pop-up shops, both physical and virtual, fit the bill. Not only do...
Blog SEO, eCommerce SEO, Site Structure, User eXperience (UX), WordPress
What are breadcrumbs? Why are they important for SEO?
Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes...
Google, Google Maps, Google My Business
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm. Read on, and we’ll explain. First, let’s look...
Pets
Goldendoodle – The Hard To Find Perfect Puppy
On This Page What is a Goldendoodle? Choosing the Right Breeder More About This Breed Choosing The Right Breed Goldendoodle Puppies for Sale Hypoallergenic Dogs Goldendoodle Pictures! What is a Goldendoodle? The Goldendoodle is a cross between a golden retriever...
E-A-T, Featured, Google, Uncategorized
E-A-T LOCAL for SEO
What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on...
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