Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth! In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not…
How to Use Beacon Data With Paid Search and Social Campaigns
Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista…
How to perfect the category page of your online store
The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d…
9 of the Best Infographic Examples of 2020
There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As the fourth most used type of content marketing, infographics pop up all over the place — from social posts to whitepapers….
Cat Sleeping Positions When Sick
On This Page Cat Sleeping Positions When Sick (and What They Mean!) What Do Different Cat Sleeping Positions Mean? Cat Sleeping in a Ball Cat Sleeping in Fetal Position Cat Sleeping Flat on Stomach Cat Sleeping Flat on Back Cat Sleeping Flat on Side Cat Sleeping with Another Cat Cat Sleeping with Eyes Open 10…
7 Phases of a Local Business Reviews Campaign That Makes It Rain
Even people who do a solid job of getting online reviews tend to make the process tougher than it needs to be, because they do the right steps in the wrong order. That can mean unnecessary trial and error, frustration, wasted time, wasted money, and more bad reviews and fewer good reviews than you might have…
SEO Forecasting in Google Sheets
Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a…
Best WordPress Calendar Plugin
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage…