Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content...
Year: 2021
Leadership
20 Technical Skills Every Marketer Needs
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That's where technical skills come...
Uncategorized
How to Calculate Your SEO ROI Using Google Analytics
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive...
Ecommerce
14 Niche Marketplaces to List Your B2C Services
Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand...
entrepreneurship
How to Run a Virtual Job Fair to Attract Top Marketing Talent
Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure...
Google, Google Maps, Google My Business
Expanded Text Ads Are Over. Here’s What It Means
Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on...
Uncategorized
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
BCS, BCS turns 5, News, small business
BCS Turns 5: What We’ve Learned & A Bit of Reflection
It’s true. We made it. We made it to five years, and I can’t say I’m surprised, because I know how hard we’ve worked, but simultaneously, I’m somewhat at a loss for words. So that’ll make the rest of this...
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