Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.
Year: 2021
How to Increase Your Website Traffic Without SEO
SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers! That’s why diversifying...
Online audience research: how to analyze your audience
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come...
How to Create a Social Media Budget for Every Size of Business
If you’re using social media to market your business, you need a social media budget. Here’s how to put one together — and how to ask your boss for the investment you need. Bonus: Download a free guide and checklist to...
Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting,...
9.5 Ways Google Rewrites Your Title Tags
You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.
How to Use Twitter Trending Topics in Marketing
Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a...
How to add your website to Google Search Console
Google Search Console is a must-have tool for all site owners as it gives you an incredible amount of information about how your site is doing in search. We strongly advise you to add your website to Google Search Console...
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