Getting captions onto your videos is one of the most important things you can do in order to optimize your videos for search, but it isn’t immediately obvious how to do this. Especially as each of the common video platforms...
Year: 2021
Breaking the Blueprint, Social Media Strategy
13 Social Media Strategies & Resources for Black-Owned Businesses
Welcome to <em>Breaking the Blueprint</em> — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side...
Uncategorized
How to Find & Support Entry-Level SEO Talent
In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.
Conversion Rate Optimization
How to Build a Conversion Funnel That Will Triple Your Profits
A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get...
Pets
Is Ahrefs A Good Tool Compared To Moz – Semrush
Is Ahrefs A Good Tool Compared To Moz – Semrush Is Ahrefs A Good Tool Compared To Moz – Semrush: Website audit: Moz and Semrush’s SEO audit tools are more user-friendly than Ahrefs, while Semrush provides more complete data and insights....
Marketing Strategy
Marketing Effectiveness: How to Measure It & Present to External Stakeholders
You can apply marketing strategies all day, but if they aren't effective, those efforts don't matter in the long-term. Measuring marketing effectiveness is crucial to improving your go-to strategies over time. Are your methods hitting KPIs? Are they helping your...
Marketing
7 Link Shortener Alternatives to Goo.gl
When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd...
Google, Google Maps, Google My Business
How to Make Money on YouTube: 7 Effective Strategies
Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or, to be honest, the best way. (Spoiler: the best way to make money on YouTube is all the ways.) YouTube is...
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