Month: September 2022

Local SEO Keyword Research (Step-by-Step Guide)

Local SEO Keyword Research (Step-by-Step Guide)

Have you heard the line ‘ if you build it, they will come’? In case you don’t know, it’s from the late 80s Kevin Costner movie ‘Field of Dreams.’ It’s an inspiring quote, but when local business owners set up their websites, it doesn’t really hold true. They believe once they’re set up online, prospects…

Why You Need LinkedIn Showcase Pages [2022 Set Up Guide]

Why You Need LinkedIn Showcase Pages [2022 Set Up Guide]

If you’re a business with a variety of different audiences, it’s time to treat your followers to some LinkedIn Showcase Pages. People are complicated, after all. For instance, I’m obsessed with spreadsheets but I also cry sometimes at soap commercials! Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent…

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