As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side…
Video Schema Markup: Improve Your Video Visibility
Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy. However, posting videos only gets you so far….
How to make YouTube videos responsive
When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your…
What is Conversational Commerce and Why Does it Matter for Brands?
Imagine walking into a store only to find there’s nobody to greet you. You walk through the store and can’t find anything. You have questions about products you’re interested in. But no one is there to answer. You leave empty-handed. Without conversational commerce, this happens online all the time. More customers are shopping online than…
Open Banking: What It Means For You And Your Finances
What is Open Banking? Open Banking refers to a collection of technologies and standards that allow users to communicate account information in a safe and secure manner, such as via apps and websites. You may, for example, choose to provide a regulated company secure access to your current account information held by your account provider…
Growing Your Marketing Campaigns With Thought Leadership
Imagine if you were the next thought leader in your industry, like Seth Godin, Gary Vaynerchuk, or Tim Ferriss. What do these notable figures have in common? They all have big reputations as credible resources in their fields. That credibility attracts profitable clients, speaking opportunities at conferences, and overarching success in business ventures. Thought leader…
6 Tips for Profitable Partner Marketing (With Examples)
Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game for you: partner marketing. The right partnerships can help you increase brand awareness, reach untapped markets, and open up new revenue streams, but they can be…
Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats)
Open any news app or social media feed today, and you’re likely to encounter various stories relating However, the data in our new Digital 2022 October Global Statshot Report – published in partnership with Hootsuite and We Are Social– suggest that many of these headlines distort our digital reality. So, if you’re looking to understand what…