In just a couple of years, Shopify has become the leading online shopping platform. It has become something of an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although Shopify makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this…
The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)
Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites. But what exactly is Domain Authority and how…
Social Media Image Sizes 2022: Cheat Sheet for Every Network
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…
What Is PDCA? Understanding the Plan-Do-Check-Act Method
No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs. This process of change isn’t optional. It’s required if you want to succeed. The hard truth is that businesses that do not…
Yoast SEO 17.9: Track the performance of your keyphrases with Wincher
Today, we’re launching Yoast SEO 17.9. In this release, we have an awesome new feature to share with you. We’ve partnered up with SEO tool Wincher to bring you keyphrase performance tracking. This new feature will allow you to get a better understanding of how your posts are ranking over time. Let’s find out more…
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How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020. Many are focusing on ecommerce businesses, as they offer an easier point of entry. There’s no physical space to scope out, rent to pay, or permits to obtain. However, that doesn’t mean starting…
10 Free Google Ads Tools You Didn’t Know About (But Should)
Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep dancing, think again….
Pinterest Ads: A Simple Guide for 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can…