In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more…
Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)
This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s…
When Seeking Power Washing in West Chester, PA
Power Washing in West Chester, PA There are several advantages to contact an expert like House Wash PA, West Chester, Pennsylvania for your pressure washing requirements when looking for Power Washing in West Chester, PA. While you may purchase a machine and go it alone, there are several reasons why you should not. Pressure washing…
It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight…
25 Instagram Best Practices for Faster Growth in 2023
It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need…
Herbs That Are Good for You to Plant at Home
Herbs That Are Good for You to Plant at Home Herbs That Are Good for You to Plant at Home: Establishing a little perfumed kitchen garden is possible. All you need to do is cultivate some healthy herbs. Do you not have enough space to garden? Herbs can also be planted on a windowsill in…
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3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact…
Why Is a Recession Beneficial to the Restaurant Industry
Why Is a Recession Beneficial to the Restaurant Industry Recruitment Why Is a Recession Beneficial to the Restaurant Industry: According to the National Restaurant Association, finding and retaining employees has been among the top 10 issues in the restaurant industry over the last two decades. However, during a recession, the restaurant industry is one of…