Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded up 10 of…
Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue. I’ve…
On-Page SEO Analysis: Boost Your Website’s Ranking
Search engine optimisation, often known as on-page SEO analysis, is tweaking specific web pages to raise their visibility in search results and attract more natural visitors. Search engine optimisation (SEO) improves a website’s visibility in search engine results by tweaking its architecture, code, content, internal links, pictures, speed, and user experience. Because search engines employ…
Email Signature Examples: How to Write a Great One [+ Free Generator]
I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself. With over 300 billion emails sent and received daily worldwide, your email signature serves 300…
Store Locator SEO Case Study – Simple But Effective
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to…
Why Every CMO Needs to Know Their Search TAM
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is…
The Potential of Generative AI: Shifting the Creative Landscape
The creative industries are undergoing a sea change due to the power of generative AI, often known as creative AI. This technology has the potential to generate original works of art, songs, fashion designs, and screenplays. It changes how artists, musicians, designers, and filmmakers create by providing them with new resources and methods to enhance…
Are Google’s new AI Overviews the future of search?
Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information…