Google AI Mode is search with a brain. It uses AI to answer questions directly, so it’s no longer about just blue links. Type, talk, or upload a photo, and it gives you a useful summary plus follow-ups. Here’s how...
Year: 2025
Google, Google Maps, Google My Business
What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells completely empty. I spent two straight weeks trying to untangle what was going live, what...
Google, Google Maps, Google My Business
7 best CRMs for roofing businesses in 2025
Running a roofing business is tough. You're juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle to find a CRM that works for their unique needs. Roofing CRM challenges are different...
Uncategorized
Heavy Content-Pruning Is a Bad Move for SEO (Usually)
Some pages, posts, or other “content” on your site haven’t helped your rankings much – definitely not in Google Maps, and not even in the organic results. Even worse, all of that so-called content just bugs you. It may have...
eCommerce SEO
How to prep your Shopify or WooCommerce store for Black Friday before the rush starts
Table of contents Basic: Start with what you can control for Black Friday 1. Optimize your metadata 2. Optimize product pages for both humans and search engines 3. Use internal links to guide traffic Intermediate: Strengthen your SEO and campaign strategy...
Google, Google Maps, Google My Business
14 best AI SEO tools & how I use them [new data]
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding the time to research the tools and integrate the new...
Content SEO, eCommerce SEO, WooCommerce
Black Friday SEO 2025: 10 tips to start preparing!
The summer is in full swing, but should you already start preparing for Black Friday? Yes! It’s the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start...
Google, Google Maps, Google My Business
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to...
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