Key takeaways The TikTok algorithm rewards content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), making them more visible within those communities. Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community. The TikTok...
Year: 2025
Google, Google Maps, Google My Business
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the...
Google, Google Maps, Google My Business
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The...
Content SEO, SEO Copywriting
The Flesch reading ease score: Why & how to use it
If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most widely...
Google, Google Maps, Google My Business
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring...
AI and SEO, Software releases and updates, Yoast AI Brand Insights, Yoast SEO, Yoast SEO Premium
Introducing a new AI-powered package: Track your brand in AI search
We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your...
Google, Google Maps, Google My Business
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And...
Uncategorized
Simple Template for Self-Auditing Your AI Local Search Visibility
Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis. Where and how do you even check your visibility? How should you size up competitors? What are realistic...
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