Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction...
Year: 2025
Google, Google Maps, Google My Business
How I helped a CEO hit 3m LinkedIn views in 4 months
LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company. Posting content isn’t just...
Google, Google Maps, Google My Business
Social media KPIs every marketer should be tracking
Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics: likes, comments, shares, follows, reach, saves, sticker taps, video...
Google, Google Maps, Google My Business
The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know
If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has been on a roll with new model releases, updates, and features that are reshaping how we interact with...
crm
5 best CRMs for property management businesses in 2025
Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions. Traditional CRM systems often fall short because...
Holistic SEO
Mid-year SEO checkup: What’s working, what’s not?
Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in...
Google, Google Maps, Google My Business
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance —...
User eXperience (UX), Yoast SEO for Shopify
Redesigning onboarding for impact: A service design approach
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we...
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