Compliance spreadsheets and manual approvals are so last year. You need a social media compliance tool built for 2026. The question now is which one fits your teams, markets, and risks. Non-compliance can cost big money, so choosing the right...
Google, Google Maps, Google My Business
Marketing Efficiency Ratio: How To Calculate And Improve Yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad...
Google, Google Maps, Google My Business
Every Linkedin Campaign Objective Option (+How To Choose One)
While LinkedIn might not be the most robust ad channel we have access to, it has quite a few different campaign objectives. Each is designed to help you achieve a different goal, and choosing the wrong one could mean lackluster...
Google, Google Maps, Google My Business
Automated Email Segmentation: Setting Up For Better Targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and...
News SEO, SEO
The 2025 SEO Wrap-Up: What We Learned About Search, Content, And Trust
SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and...
Google, Google Maps, Google My Business
Top 7 Use Cases For AI Personalization In Marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in a half-hearted...
Marketing Automation
Best AI Workflow Automation Tools For Growing Businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously...
Redirects, SEO Basics, Technical SEO
What Is A Redirect? Types, How To Set Them Up, And Impact On SEO
Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They send visitors and search engines to the right page automatically. Redirects are crucial for both SEO and user experience. For SEO, they preserve link...
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