When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.
How to Write Compelling Meta Descriptions That’ll Boost Your Rankings
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best…
What is crawlability?
Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must….
Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their…
The Ultimate List of Free SEO Tools
Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than just my own tool. Before I dive into the tools, I’ve broken them down into…
The importance of original content for SEO
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website,…
How to Improve Google Shopping Ads ROAS with Priority Bidding
Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure….
How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand
Did you know the current U.S. cosmetics market is worth over $95 billion? With the fast growth of the cosmetics industry, it’s become competitive and saturated — especially for startups. This industry can be even more challenging to break through when you’re trying to sell a product that you’re audience might be less familiar with….