83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a…
A Simple Guide to the SERPs
The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When…
Google Stack Ranking – What is Google Entity Authority Stacking SEO Using G Drive
Google Stack Ranking is actually shorthand for Google entity authority stacking which in plain language is SEO using your Google Drive and sharing your documents freely on as many as possible of the Google Apps (word processor, presentation app, calendar, spreadsheet etc) as possible. These are all apps which Google provides for free (initially –…
The Best Credit Card Processing Companies (In-Depth Review)
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both…
Advantages of Shared Hosting – The Cheapest Easiest and Most Popular Way to Get A Website Online
The advantages of shared hosting always come back to the fact that it’s the cheapest, easiest and most popular way to get a website online in which the website owner remains free to move his website around without being forever bound to stay with any particular internet service provider. In this post, we’ll explore the…
How to Create 10x Content — Best of Whiteboard Friday
Posted by randfish Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on…
Google Reduces Visibility in Search Terms Report: What You Need to Know
On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their Google Ads performance. There are a…
How Marketing Siloing May Be Ruining Your Business
According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos…