Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a...
Google, Google Maps, Google My Business
How to Use Instagram Reel Insights to Make Better Reels
A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily...
Education, Finance
Estate Planning – Do I Need A Will And When Will I Need It
Getting a copy of the will when probate has been granted Estate Planning : When someone dies, the person in control of their estate (for example, money and property) must usually seek approval from the probate court. If there is...
Technical SEO
If Technical SEO Is Dead, It’s A Lively Corpse
Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech...
Uncategorized
The MozCon Virtual 2021 Final Agenda
MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don't forget to purchase your ticket!
Paid Ads
How to Set Up a Bing Ads Campaign
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right. In...
Content SEO
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you...
Google, Google Maps, Google My Business
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able...
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