Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all…
Yoast SEO 15.0: Support for Arabic, plus a new table of contents block
Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic, made a new block for the block editor and made the Yoast SEO block editor sidebar fully-featured. So, high time to take a look at Yoast SEO 15.0! What to expect in Yoast SEO…
5 Myths About Video Marketing, Debunked
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would…
My 8 Best Local SEO Tips for the 2020 Holidays
Posted by MiriamEllis Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy…
8 Useful TikTok Marketing Tactics
Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your…
Keyword research for your online store
When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you or your products are solving for…
Dominating the SERPS with Guest Posting: The Definitive Guide
Often times swept under the rug as a tactic that consumes too much time to be scalable. This guide is for both the veteran and the person just starting out. Despite what scare tactic has or is being pushed, guest posting is still well and alive. It can be incredibly powerful. These are potentially some…
What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers…