Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix...
Local SEO, Rich Snippets, Schema.org, Technical SEO
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about...
wordpress themes
25 of the Best Free WordPress Themes for Bloggers in 2021
As a blogger, you want your website to reflect your unique voice and style. You also want visitors to have a positive experience navigating your site — that is, reading posts with ease, searching for topics of interest, and discovering...
Uncategorized
Google Advanced Search Operators for Competitive Content Research
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently...
Content SEO, Keyword research, SEO Basics
SEO Basics: What is keyword research?
If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. Here, you’ll find...
Marketing Strategy
The Complete Guide to Lifecycle Marketing
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more....
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Uncategorized
Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]
You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while....
Paid Ads
How to Run a Breakeven Analysis for Paid Marketing
Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will...
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