Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to. That’s…
Internal linking for SEO: Why and how?
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages…
9 Tips for Online Reputation Management for Doctors
Modern consumers use reviews before using any kind of business. A positive brand identity can be destroyed in just a few strokes by one or two bad reviews. Although you cannot please every patient, you do need to stay on top of your online reputation. Learn more about dealing with online reviews and managing your…
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to…
Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday
Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this…
5 Key Factors Besides Keywords That Are Affecting Your SEO
Listen to this episode on your favorite listening app: If you are focusing all your attention on keywords, then you are doing SEO incorrectly. I am not implying that keywords are no longer an essential search engine optimization factor for ranking higher on Google. What I am saying is there are other…
Why is Google ranking the wrong page?
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking…
7 Social Media Changes You Must Make in this COVID-19 World
Between stay-at-home orders, mask mandates and the general fear accompanying a pandemic, fewer people are willing to venture out into the world right now. For brick-and-mortar small businesses, that means fewer opportunities for face-time with customers. Many small businesses have shut down, and even more face the need to adapt. The solution for both is…