Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays off to be...
Google, Google Maps, Google My Business
4 Ways to Help Black-Owned Businesses Survive & Thrive Now
By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as...
Plant care
Catnip Plant Care Tips
Five catnip plant care tips from catniputopia.com If you want to incorporate a catnip plant into your garden or yard, Whether for landscaping or a friendly cat, you’re in luck, because Catnip is an easy plant to look after. Firstly,...
Paid Ads
How to Do SWOT Analysis For PPC
Pay-Per-Click (PPC) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s all too easy to make common mistakes that can wreck...
Google Analytics, Microsoft, Webmaster Tools
An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some...
Google, Google Maps, Google My Business
Total Addressable Market (TAM): What It Is & How You Can Calculate It
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or...
Pay-Per-Click (PPC), Plumber Marketing
How Remarketing Ads for Plumbers Work
Remarketing Ads: Stay Top of Mind with Previous Website Visitors A surprising number—sometimes as high as 90%—of visitors on a plumber’s website don’t convert into a lead, meaning they never picked up the phone to call you and they didn’t fill out a...
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Inbound Marketing
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come...
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