Essential Elements for Improved Online Visibility In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a dramatic increase in profits if they are easier to find online. Increasing online visibility is a challenge for many. There…
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at…
How to Leverage Blog Content and Repurpose it into Winning Social Posts
Social Media – Of Many Types Of Content Marketing Value is the name of the game when it comes to marketing. How far can you stretch your marketing dollars and what kind of return on investment can you squeeze from your budget? It all depends on how savvy you are when it comes to execution!…
