Category: Content Marketing

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Audience Research, audience strategy, business strategy, Content Marketing, content strategy, Ecommerce, engagement, grow business, small business

How to Evoke Emotion in Your Content Marketing

“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy,...

Audience Research, awards, business strategy, Content Marketing, content strategy, Ecommerce, engagement, financial decision making, grow business, millennial mom, online purchasing, small business, Social Media

What Is a Good ROI When You Outsource Your Marketing

How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your...