Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the...
Category: Content SEO
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Content SEO, Google algorithm
How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help...
Content SEO, Google algorithm, Holistic SEO
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in...
Content SEO, Google Analytics, Mobile SEO, Security, Site Speed, Site Structure, Technical SEO, WordPress, Yoast SEO
WordPress SEO: the definitive guide
A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2021! WordPress is one of the best content management systems when it comes to SEO. But even though it gets...
branding, Content SEO, Local SEO
Small business SEO and local search: the ultimate guide
SEO isn’t just for big businesses. As a small company or a local business, there’s a lot you can do yourself to get good results from search. This ultimate guide to small business SEO will help you make the most...
Content SEO, Keyword research, Link Building, Security, Site Structure
10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1...
Content SEO
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you...
branding, Content SEO, eCommerce SEO, Local SEO
How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you...
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