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Welcome to <em>Breaking the Blueprint</em> — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. We live in…
The Anatomy of a Newsletter That Converts
When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to start or optimize your return on investment (ROI), sending effective emails is the way to…
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How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with roughly two-thirds…
How to Get to Know Your Email Subscribers, According to Research
One of the first things I do every day is check my email. And I’m not the only one. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48 billion users by 2024? Additionally,…
How to Understand and Improve CTOR (Click-to-Open Rate)
Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in at around $58 for every…
Best Email Autoresponder
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over…
Best Email Marketing Services
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes,…
The 5 Best Email Marketing Companies of 2020
Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money….