Category: Google

This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s…

It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2022 still apply in 2023? While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need…

When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use…

No matter what industry you’re in, every modern business needs to have social media guidelines. Social media guidelines lay out the best social practices for your employees. In some cases, these rules are required by law or for legal protection. But ultimately, the goal of these guidelines is to empower employees with the information they…

You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers like open rate… click-to-open ratio…ROI. The fact of the matter is, email marketing is a…

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can…