Instagram Notes are a new way to communicate with your followers on the app. They’re basically like little post-it notes that you can leave for people to see. You can use them to weigh in on the state of the world, or even ask what the heck Instagram Notes are for. It feels like a…
How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros
Facebook advertising may have been hit hardest by Apple’s privacy updates, but it is by no means losing its effectiveness. In fact, according to Sprout Social, Facebook’s ad revenue grew 56% in 2021 alone, and according to Statista, there are 10 million active advertising accounts. That’s 150 football stadiums’ worth of Facebook advertisers. So: Facebook…
The Big, Easy Cheat Sheet to Google Ads Audience Targeting
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target…
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What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the…
How to Make Your Writing Search Engine-Friendly
How to Make Your Writing Search Engine-Friendly How to Make Your Writing Search Engine-Friendly: When creating website copy, you must create content that is both SEO-friendly and appealing to your readers. Although there are numerous tips on the Internet to help you write content that Google will notice, the human factor is frequently overlooked. If…
I Tried Instagram Automation (So You Don’t Have To): An Experiment
Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. Instagram automation software sites paint a pretty picture of your phone blowing up organically with likes and comments. Your social media scales effortlessly while you sit back and relax. Brands like Nike, NASA, and whoever runs Obama’s social networks are begging…
How to Make a Playlist on TikTok to 10x Views
Creators are discovering that TikTok playlists boost engagement on the app. TikTok released the playlist feature in 2021 — and it’s turned out to be an incredible way to categorize and show off your best videos. But, like all great things, it comes with a catch. TikTok playlists are only available to certain creators. If you’re…
Experiment: What Reels Caption Length Gets the Best Engagement?
You’ve toiled away on your edits, filters and sound clips on your latest Instagram Reel and are almost ready to hit post… but then you hit the caption field. Time for an existential crisis. Should you just toss in a couple of hashtags and call it a day? Or is it time to wax poetic…