Category: Google

425,698. That’s the number of new businesses registered in the United States in July alone. With more options for consumers to pick from, converting leads is becoming more difficult, especially for B2B sales teams. To make matters worse, sales reps keep repeating the same B2B sales mistakes without even knowing them. To help you nurture…

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a…

Wouldn’t it be nice to earn money every time you post about your emotional support water bottle or that must-read book you devoured in an afternoon? Here’s the key: Amazon Associates. Even if you’re just starting out as an influencer, becoming an Amazon affiliate could be a great way to earn as you grow. Sound…

If you’re a business with a variety of different audiences, it’s time to treat your followers to some LinkedIn Showcase Pages. People are complicated, after all. For instance, I’m obsessed with spreadsheets but I also cry sometimes at soap commercials! Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent…

Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case…

Have you ever gotten one of those accidental haircuts where you can’t tell if you look chic and edgy or completely insane? Then you ask three friends and you get three really different answers? Asking when’s the best time to post on Facebook is kind of like that. There are countless studies based on different criteria…

You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages! Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer…

So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how do you track conversions in…