Category: Google

How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot…

It’s no secret that social media is a powerful tool. What may be less well known, however, is how to use it to your advantage by growing your following and creating high-quality content. In this article, I’ll explore 10 tips for getting more likes on TikTok. I’ll start with the basics – creating videos that…

Are you sick of answering the same questions over and over again? Are you sick of answering the same questions over and over again? Are you sick of answering… Just kidding. We’ll stop. You already know how irritating it is to answer repeat questions. You can save yourself the headache by automating your customer service…

Your website gets judged by a lot of criteria—this is inevitable. Website visitors will consider whether or not they like the brand colors, the appearance, the copy. Potential customers will weigh how authoritative your business, your product, or your team appears to be. But one big criteria that is way too often overlooked by businesses?…

Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have the extra budget for video creative, or (c) they don’t have the tools to do…

Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your…

Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion…

Snapchat often gets overlooked when marketers talk about social advertising. Are Snapchat ads worth it in 2022? Isn’t Snapchat old news, now that Instagram and Facebook have Stories and Reels, and TikTok has taken over the world? In reality, Snapchat is better than ever for brands. Snapchat usage has consistently risen every year, including a…