Category: Google

February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over...

LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need to make sure you’re taking advantage of every...

Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate. Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right...

Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it...

If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general)....

Social media RFPs (requests for proposals) are the starting places for many successful social media strategies, campaigns, and collaborations. Actually, a social media RFP template is the starting place. Creating a great RFP for social media marketing services isn’t easy,...