Category: Google

If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general)....

Social media RFPs (requests for proposals) are the starting places for many successful social media strategies, campaigns, and collaborations. Actually, a social media RFP template is the starting place. Creating a great RFP for social media marketing services isn’t easy,...

Having an orderly, beautiful and consistent set of Instagram highlight covers looks cool, sure — but it’s also a great opportunity to show off your branding, color palette and sense of style to your followers. And, aesthetic highlight covers encourage...

Are you feeling overwhelmed with all of the digital marketing tools out there? Paralyzed by choice? Don’t worry; you’re not alone! In today’s digital age, knowing where to start and which tools are right for your team, budget, and business...

Over the past few years, governments have relaxed and reformed their policies on cannabis and related drugs. In 2018, the U.S. federally legalized CBD if it comes from hemp, and although it’s still outlawed within our borders, the legalization of...

While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations amped up in 2021, and we’re amping up the caution just a liiiiitle more...

Over the years, Google has made a clear effort to automate as much of its advertising platform as possible. There are a number of reasons for this, from increased competition from alternative platforms to the less obvious advantage of increasing...