Category: Google

To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team’s goals and objectives. When it comes time…

Time-consuming. That’s one way to describe posting to social media, reviewing analytics for each platform, and handling other aspects of social media marketing manually. No wonder social media management tools are in such high demand. But with so many to choose from—and some with hefty price tags—you may struggle to figure out which tools are…

Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this anecdotal evidence — in 2022, Facebook is still the most-used social media platform in the world,…

If you’re trying to please everyone, you’re pleasing no one. Right? It’s also true for your marketing: If you’re trying to reach everyone, you’re going to reach no one. People might see your ad or take a look at your website. But your ad and your message won’t resonate with anyone if you don’t have…

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…

Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their account is structured in the first place. And with all its layers, features, and settings,…

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts….

They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to show you how to write a follow-up email for just about every scenario and then…