Category: Google

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. Never fear – your friendly neighborhood business blogger is here! In...

So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform...

There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in 2004 by historian John William Templeton and engineer Frederick E....

Instagram Guides are one of the newest ways to share content on the platform. Since the feature was first introduced in 2020 (along with Live, Shops, Reels and a rearranged home screen—whew) brands around the world have discovered how to...

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need...

Ready to stream on the fastest-growing social media platform? This is your guide to how to go live on TikTok, why you’d want to, and how you can try to do it without the 1,000 follower minimum! Going live on...

For any ecommerce business, improving ROI and ROAS are among their many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure.  If you’re only using search...