No matter what industry you’re in, every modern business needs to have social media guidelines. Social media guidelines lay out the best social practices for your employees. In some cases, these rules are required by law or for legal protection....
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Contractor Marketing, Electrician Marketing, Fire Protection Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Lead Generation, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Small Business Marketing, Window & Door Marketing
How To Lower Your Cost Per Lead From Google Ads
What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period...
Google, Google Maps, Google My Business
10 Tips to Declutter Your Email Marketing List for Higher ROI
You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers...
Google, Google Maps, Google My Business
How To Create a Strong Social Media Advocacy Program
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand...
Google, guides
Alternatives to Google Search
Alternatives to Google Search Alternatives to Google Search; Alternative search engines to Google Using a search engine to locate information on the Internet, such as photographs, language, and more, is convenient. A SERP displays search engine results for a given...
Google, Google Maps, Google My Business
6 Ways to Use Social for Media Ecommerce in 2023
Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and promote products through organic posts and targeted ads. And these strategies work. Consider these stats from...
Contractor Marketing, Electrician Marketing, Flooring Marketing, Franchise Marketing, Google, Home Services Marketing, HVAC Marketing, Inbound Marketing, Landscaper Marketing, Mover Marketing, Paid Search, Pay-Per-Click (PPC), Pest Control Marketing, Plumber Marketing, Remodeler Marketing, Roofer Marketing, Window & Door Marketing
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or...
Google, Google Maps, Google My Business
The Complete Guide to Twitter Marketing in 2023
What do NASA, United Airlines, and Wendy’s have in common? These brands all leverage the power of Twitter marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. Twitter boasts more than 217 million active...
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