Category: Google

Fact: Email marketing returns $40 for every $1 spent. It’s no wonder it’s one of the top marketing channels in terms of ROI. But whether you’re prospecting, onboarding new users, saying thanks, or making a big announcement, staring at your...

I never shy away from expressing my love for YouTube Ads. I strongly believe they are one of the most cost-effective ways to build brand awareness or stay in front of a target audience. But as much as I love...

Snapchat remains one of the most popular social media platforms in the world — and it can be a great tool for businesses looking to connect with their audiences in fun and engaging ways. If your brand is planning to...

Despite challenges from Apple iOS updates over the past year, Facebook continues to be a lucrative platform for brands to reach, engage, and convert customers. Just how lucrative? Well, for starters, it’s the cheapest social media advertising channel (apart from...

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.  Considering that Apple Mail...

Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to stay, and businesses who want...

Sure, you’ve got some idea of who is using Instagram: your best friend, your boss, your uncle, that girl who sat behind you in physics. After all, you see their sunset pics every day as you scroll through the app....

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On...