You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and...
Category: Local SEO
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Local Marketing, Local SEO, SEO, Small Business Tips
Metrics that Matter for Small Businesses
Many small business owners focus on doing what they do best. They bake pastries, fix cars, remodel homes or do taxes. These products and services are what they’re good at, and the reason they started a small business in the...
Local Marketing, Local SEO, PPC, SEO
The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is...
Local Marketing, Local SEO, SEO, Small Business Tips
The Value of a Digital Marketing Agency for Small-to-Medium-Sized Businesses
The COVID-19 pandemic has been a crash course in the importance of online marketing for small business owners. While big businesses were able to bank on cash reserves or grab government handouts, many small businesses are getting by through inventive...
Electrician Marketing, Local Marketing, Local SEO, SEO, Small Business Marketing
The Ultimate Electrician Marketing Plan
A Guide to Increasing Website Traffic, Leads & Sales for Your Electrical Contracting Business I’m willing to bet you’re a great electrician, but are you great at electrician marketing? Chances are, you built your business based on your high-quality services, experience,...
Local Marketing, Local SEO, SEO
The Fastest (and Cheapest) Way to Beat Your Competition
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and...
Local Marketing, Local SEO, Mobile SEO, SEO, User eXperience (UX)
5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you...
Link Building, Local Marketing, Local SEO, SEO
25 Stats That Prove Why You Need Link-Building in Your SEO Strategy
You probably already know how crucial SEO is for your website's traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here's the quick explanation. When websites link to your website,...
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