Essential Elements for Improved Online Visibility In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a dramatic increase in profits if they are easier to find online. Increasing online visibility is a challenge for many. There…
How To Rank Higher On Google Maps Listing
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does…
What Are Google Local Services Ads? Why Are They Important?
Everything You Need To Know About Google’s Local Service Ads Updated 6/22/2020 to reflect new information from Google Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads appear on Google when local customers search for your services. Be there when they need you most….
How to Develop a Successful Marketing Mix Strategy
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words by heart: Product Price Place…
Local Link Building Tactics to Get More Customers
Get More Customers Using These Local Link Building Tactics Getting more inbound links to your website helps improve your presence in the online search engines, and that assists you to get more customers. Let’s face it … link building is hard work. And most of the info out there concentrate on techniques for large, national…
How to Leverage Blog Content and Repurpose it into Winning Social Posts
Social Media – Of Many Types Of Content Marketing Value is the name of the game when it comes to marketing. How far can you stretch your marketing dollars and what kind of return on investment can you squeeze from your budget? It all depends on how savvy you are when it comes to execution!…
How to Increase Your Landing Page Conversions And Why
How to Increase Your Landing Page Conversions There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions. While it can be almost impossible to say what a standardized “good conversion rate” is, it is fundamental to your website…
Thinking Beyond the Link Building “Campaign” [Case Study]
Link Building Strategies: Beyond the Link Building “Campaign” [Case Study] Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual…