If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn…
Adjusting Paid Campaigns During a Recession
Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example,…
Our Go-To Social Media Video Marketing Cheat Sheet
Creating video content may be more time consuming than static imagery, but when it comes to your social media advertising, the benefits are worth it. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Video content creates faster and stronger connections between brands and their target audiences as…
How to Spy on Your Competitor’s SEO in 60 Seconds
Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. 🙁 Well, today we are going to change…
Improve your site structure in 4 simple steps
Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you…
How to Craft Your Own Business Logo
A business logo also allows you to succinctly communicate information about your business and differentiate you from the competition. Creating a professional logo representing your core values and mission will go a long way in selling your brand to potential customers. Here’s what you should know about making a good logo: What are the Important…
18 Beautiful New Ebook Templates [Free Download]
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to. That’s…
Internal linking for SEO: Why and how?
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages…