Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes? This may be Google at work. Over the past few years, Google has released several updates to their search engine algorithm, with Panda, Penguin, and Hummingbird being some of the biggest. Those updates set augmented rules on how…
Information Graphics: Why You Need Them
Information Graphics: Why You Need Them Information Graphics: Why You Need Them: The benefits of infographic design have convinced many marketers to include them in their marketing strategies. High interaction, increased conversion, and positive social sharing are three of an infographic’s most valued marketing benefits. According to recent research from the University of Pennsylvania’s prestigious…
Content Optimization: A Step-by-Step Guide
Is your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused?…
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How to Schedule Instagram Stories in 2022 [4 Simple Steps]
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can you schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover the…
Are Essential Oils Safe for Pets?
Are Essential Oils Harmless to Pets? Although essential oils are popular natural medicines for people, many pet owners are confused if they may be used properly on their pets. The fact is that essential oils may be a useful approach to support your pet’s health, but you must pick the proper items and use them…
Personalized Experiences: Why We Love Them + Brand Examples
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and…
SEO Certifications: Are They Worth It?
Want to learn more about SEO? There’s a good chance you’ve seen dozens of SEO certification courses, ranging from offerings from top SEO platforms like Semrush to “experts” you’ve never heard of. If you’re unsure if an SEO certification is right for you—or are struggling to figure out which course is the right fit—you’re in…
56 Free & Creative September Marketing Ideas for Any Business
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor…