In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My...
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SEO Basics
The SEO checklist for beginners
SEO is a HUGE thing – and who doesn’t love a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but...
Email Examples
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things...
Holistic SEO
How to rekindle the love for your website through SEO
Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power...
Google, Google Maps, Google My Business
How to Create a Facebook Business Page (and Grow It) in 2024
What do Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a Facebook Business Page. Not to be pushy, but we think your incredible company ought to be on that list, too. Facebook has an...
Artificial Intelligence
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI...
Content SEO, Readability, SEO Copywriting
Paragraph length check: Why and how to write shorter paragraphs
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to...
![Average Engagement Rates for 12 Industries [January 2024]](https://localseoresources.com/wp-content/uploads/2023/01/HS_ProductImage-Analytics-1.png){kind=small}
Google, Google Maps, Google My Business
Average Engagement Rates for 12 Industries [January 2024]
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high...
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