Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand...
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The new E in E-E-A-T, or the importance of Experience
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the...
Enterprise Social Media: 6 Essential Tools for 2023
In enterprise social media, the stakes can be high. (As can the number of stakeholders.) Social media is now a critical marketing and communication tool for companies of all sizes. But managing enterprise social media isn’t the same as running...
Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
It's almost here... Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, "The State of Generative AI & How It Will Revolutionize Marketing ". If you've arrived on this page, we know our content so...
How Much Room Is Required To Grow Catnip Indoors?
How Much Room Is Required To Grow Catnip Indoors? Catnip is a popular herb that cats appreciate, and many pet owners want to grow it for their feline companions indoors. But how much space do you need to produce catnip...
10 Affordable AI Tools for Businesses (+ How to Implement Affordable AI)
Our recent State of AI 28% of marketers who don’t use AI in their roles say it’s because generative AI tools are too expensive. This makes sense because, as a good marketer, you should be skeptical about high-priced tech, especially...
Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)
When it comes to any type of advertising you’re running, you want to know exactly how your campaigns are contributing to your bottom line. Sure, clicks and impressions are nice, but conversions are much, much better. And that can be...
Reach vs. Impressions: What’s More Important to Track in 2023?
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how...
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