What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then…
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness…
How to Get Verified on Facebook in 2021: A Step by Step Guide
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. Bonus: Download a free guide that teaches…
CryptoEats Disappeared Following a £500K Token Sale
Cryptoeats, a business that purportedly obtained $8 million in a Series A fundraising round to develop a cryptocurrency-based Ubereats rival, has apparently vanished following the launch of its token. The business may have raised more than £500K from investors following the introduction of its official token, branded “eats.” The alleged fraud was marketed via UK…
What Is Content Intelligence?
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential…
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why…
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to…
How to Become a YouTuber and Get Paid: 10 Steps to Success
As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a…