Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended...
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Google, Google Maps, Google My Business
Facebook SEO: 12 Tactics for Better Reach in 2023
Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! In this guide, we’ll walk you through the ins and...
Cybersecurity
How do you find the best providers of SOC services?
A Security Operations Center (SOC) can be very helpful if you want to keep your business safe from cyber threats. But how do you choose the right SOC service provider? In this blog post, we'll discuss how to find the...
Artificial Intelligence
Artifical Intelligence and Machine Learning: Whats the Difference?
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have...
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Google, Google Maps, Google My Business
How To Write a Social Media Manager Resume [Free Templates]
If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job...
Cybersecurity
Which Organisations Are SOC Services Best Utilised
Cybersecurity is more crucial than ever in our interconnected digital world. That's why organizations of every size set up security operations centers (SOCs) to monitor and defend their networks and data. So what is a SOC, and why would you...
Marketing News
How Marketers Are Preparing for A Potential TikTok Ban
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government...
Google, Google Maps, Google My Business
Experimentation vs Testing in PPC Campaigns: Dos, Dont’s & Key Differences
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined...
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